Diana Watters Handmade

My name is Diana Watters and I am a formally trained Interior Designer with a Bachelor of Interior Design from Ryerson University. I spent 5 years practicing Interior Design and the past 3 years working in a metal fabrication shop. I was always coordinating with artists and makers but constantly yearning to do the making. I was re-introduced to cross stitch a few years ago and it awakened in me the sleeping giant that is my love and adoration for craft and making things with my hands. After stitching up a few patterns from books and other designers I noticed a real gap in the market for patterns with modern content and contemporary colour palettes. In September 2016, I launched my Etsy shop where I started selling my PDF patterns and fol- lowed that up in November with cross stitch kits.

I currently sell my products online at my Etsy shop as well as at craft markets. In 2017, I launched a wholesale option for retailers, and currently have our product at 45 brick and mortar stores and 2 onlinesellers within Canada and the US. In addition to the craft-level products and services I offer,  I also design and create large fiber based art  installations that bring craft to life in the built environment.